A print and outdoor campaign celebrating 
converted Peloton skeptics. The Peloton team in NYC worked with us at Stink Studios London with a very tight turnaround to get this live across New York and in the New York Times and WaPo over the weekend.

People can sometimes be skeptical about whether Peloton is for them. But those that give it a go tend to quickly become loyal and evangelical members of the Peloton community.

This campaign celebrates real members who started out skeptical but ended up finding something powerful in the Peloton experience. Testimonies are shown side by side, contrasting their initial skepticism with breathless praise just a few months later.

In this creative treatment I wanted to emphasise the humour I noticed in the contrast between the short, sharp, dismissive preconceptions of a Peloton cynic – "overpriced coat rack" and "cult of elitist exercise fanatics" – with their more long-form gushings post-Peloton reviews.

The campaign was broadcast in prominent outdoor media from Times Square to the World Trade Center, and in the New York Times and the Wall Street Journal.

Between Sept 2022 and June 2023 I worked with the Twelve creative team and their client Thornton & Ross to get their brand new Cetraben PH5 brand platform and product range out there into the world.

For this range of products for the kind of dry skin and very dry skin that is bothersome but not severe, I created a deck with a few different brand platform ideas, concepts and key messaging. The concept everyone loved internally from the beginning was ‘Dry Skin, we’re coming for you’, as it’s more hard-hitting and direct than we normally see in the skincare category. I also created the idea of a ‘skin hydration score’, which was able to be proved in R&D.

I worked with creatives, designers and the account director across concepting, brand platforms, product claims and key messaging, and copywriting including video scriptwriting and storyboards, and website copy.

I helped out with copywriting on the tail end of the production phase of this project for Stink Studios. This campaign helped take Tate Britain’s ‘Life Between Islands’ - an exhibition of British-Caribbean art - outside the gallery walls to attract a diverse new audience.

Stink’s idea was simple: Given London’s rich Caribbean-British heritage, highlight the places and spaces of real importance to Caribbean-British culture all over the city.

Campaign assets included digital, print and OOH.

Freelancing again for the Stink Studios creative team in 2022, I helped write the website copy for this fast-growing ebike and emoped subscription startup based in Berlin.

Serving a young professional audience in major cities across Europe, Dance's sustainable mission is to create greener, more livable cities. The Dance brand, however, is fun, vibrant and punchy – just like its website copy.

I was hired as by Stink Studios to lead the creative team that together produced thousands of online video assets and static images for Revolut.

The neo-bank was well known among millennials for no-fees travel money, but less so for many of its other value propositions. Our task was to illustrate each value prop with fun, eye-catching motion designed visuals.

Leading a team of motion designers and creatives, I worked with the client to first create the concepts for each of the 40 value propositions and then steer the designs towards the polished end result – in 11 languages. Really fun project.

I was hired by Stink Studios to write the copy and create hundreds of individual scenes for a set of three online videos that Ocado is using internally to summarise key brand stories for shareholders and staff (as they’re internal I unfortunately can’t share them here).

The videos tell the stories of 1) Ocado’s history – TL;DR: 3 men and a van become a world-leading tech innovator – 2) The Ocado proposition, and 3) How Ocado works.

As per the current brand visual style, we used full-colour images of Ocado products edited into cute black and white animations in delightfully surprising ways to tell the stories. Another super-fun project to work on.

Client: Google
Design Agency: HUSH

I provided the copy for this project, an installation at Google's NYC headquarters, which communicates Google’s ability to transform human data into rich, personalised experiences through a series of powerful, one-of-a-kind interactions.

HUSH created a holistic, executive-level experience in Google’s NYC HQ that inspires guests with the power of their own data and advanced technology.

'Deep City' is a three-part installation – The Passage, The City Cave, The Skywalk – that records a guest’s data through gesture, movement and voice to generate an informational and artistic record of their personal journey.

A labour of love in more ways than one, this project is my partner Shan’s business, helping people improve their lives by learning how to ‘do’ relationships. She offers couples therapy to professional couples all around the world via Zoom.

I’ve supported Shan by providing:
– strategic thinking & brand positioning
– book editing
– book cover design
– logo design
– SEO website copywriting, design & build
– social content strategy & ideas
– social, blog and CRM content writing
– many other technical, niggly tasks

During 2023 I’ve been writing a set number of SEO-optimised blogs per month for Diary of a CEO sponsor, Vodafone V-Hub. It’s a free, helpful resource for small and medium sized businesses across the world who are really just at the beginning of their journey.

This means they want to know how to:
Reach More Customers & Rank Higher on Google With 8 Easy Steps to Creating Your Google Business Profile

…and answer burning questions like:
Should You Build Your Website Yourself Or Hire A Pro?

For smaller clients I normally provide SEO keyword research along with blog-writing. But for this particular team, Digital News Agency, I am supplied with all the SEO work already done and I just get on with writing the long-form content that gives people the information they’re really looking for, answers their burning questions and keeps them on the page longer by giving them even more value than they expected.

As well as being someone who’s all about the ideas and the on-page engagement, I’m also SEO-obsessed. I love to satisfy all content needs by doing comprehensive keyword research, coming up with killer copywriting angles and writing great copy.

Hyperscience is a fast-growing AI-led automation company with a distinct value proposition and ambitious plans. In 2022, as part of the Stink Studios strategy and creative team, we developed a new brand narrative and visual identity more aligned to its growth stage.

Early on, we realised that Hyperscience’s human-centred approach to automation sets it apart in the market. In order to differentiate them from off-the-shelf competitors, our new positioning celebrates the business and societal impact of Human-in-the-Loop automated processing.

Working with Stink’s Head of Strategy I helped create the new brand positioning and created a bold new tone of voice and key messaging that reflected the brand’s value proposition. I also worked with the lead designer to help create a new, instantly recognisable visual identity, incorporating a flexible visual system.

I’ve since worked directly with Hyperscience to create new content and copy.

Client: Resident Advisor
Brand guidelines for RA Tickets in line with new brand positioning
Creation of Tone of voice and a separate TOV guidelines document
Rollout of new brand positioning throughout all fan and promoter materials, including:
Website UX and copy rewrite
Multiple product sheet rewrites
Promoter sales presentation deck

I was recommended to Resident Advisor in 2018 as the key creative to help them put their ticketing arm RA Tickets' new brand positioning into words.

RA is THE leading electronic music platform for reviews and discovering new music and artists. It’s also an independent company that seeks to support the entire electronic music community by putting the spotlight on local scenes and supporting creators, fans and promoters. As an electronic music geek I fangirled throughout the entire project.

I created the tone of voice document on this page, using specific dance music terms like ‘EQ’ and ‘breakdown’ to create the TOV guardrails.

Next up on this page is the RA Tickets digital brochure I wrote.

You can view the site here.

Creative concepts / experience design / short films / app copy

I worked on the O2 account at London agency pd3 for five years, during which we helped turn a walkway over The O2 into one of London's star tourist attractions.

Our agency team used an overarching ‘Explorer’ creative concept to tie the 'Up At The O2' experience together, amplify the basic walkway and justify a premium price-point.

We designed 'base camp', came up with the creative for some engagingly fun safety briefing films, created custom suits and the ‘Up At The O2’ smartphone app, which helps thousands of intrepid climbers explore the summit every year.

Hundreds of thousands of people have climbed The O2 since its launch in June 2012 and it’s been rated higher than Buckingham Palace on TripAdvisor.

Client: Twitter
Agency: Stink Studios
Daily online placements for YouTube, Spotify homepage takeover
Daily DOOH at UK rail stations, universities, London Underground other high-profile London sites.
Awards: Campaign CreativeTech Gold

I was the copywriter on this project from late-2016 to mid-2017. We showcased what's happening on Twitter for culturally savvy 18-25 year olds, via short one-liners that reflect the kind of unique conversations being enjoyed on the platform.

The campaign pitches popular culture stories against each other: Are there as many people tweeting about Brexit as there are about Zayn Malik's new green hair? It's all in the tweet numbers. And a well-placed emoji can paint a thousand words. 

This was a really fun, fast-paced job for a copywriter, working with a great team. Thanks to this campaign I'm also now a deadly secret weapon in pub quizzes. I started off working in-house at Stink's London offices, then after my move to Ibiza I worked remotely for them for 6 months.

I’ve been back at Stink in 2021 working on campaigns for Google and a top UK retailer.

Mobile app copy / tone of voice creation / digital marketing

Plonk is the antidote to wine snobbery and foolishness. It's a wine app designed to engage a younger audience who know sweet F.A. about noble rot and oak ageing. 

Bibendum Wines asked me to help create the app's playful tone of voice before getting to work on the app content, writing the B.S.-free guides to scores of grape varieties, wines regions and food pairings.

It was a hit when we released it in 2013, with 80+ pieces of coverage since launch. It was featured in The Guardian's Top 10 Wine Apps, Stylist, The Independent and The Daily Mail. With well over 100,000 downloads to date, it created a rich data source and unique understanding about how young people are interacting with wine.  

Bibendum came back to me in 2016 as they were expanding the app's functionality and needed to add more content. I rolled my sleeves up and gamely glugged down a glass or two.  

Festival rebrand / tone of voice / brand guidelines

Live Nation wanted to create more powerful brand recognition across four of their leading festivals; Wireless, Download, Hard Rock Calling and BluesFest.

On this project, I worked with a team of designers to capture the essence of each festival and create a unique set of guidelines for each. So we got to know each festival, their different audiences and what makes them great. With all four festivals in maturity, we needed to capture the essence of the festivals and evolve rather than reinvent.

In partnership with the head designer I wrote new brand guidelines for each festival. Around those guidelines we created positioning and outdoor campaigns for each festival, with an aim to help make them powerful and recognisable brands for many years to come. 

This cinema ad for Download Festival captures the real excitement fans felt around our new totem identity – and I've seen tattoos in tribute to it! I'm interpreting a copycat tattoo as the ultimate accolade for a piece of creative. 

Branding
Copy
Website build
Email marketing
Social campaigns

Uprising People’s first small business client, DabbaDrop.co.uk is London’s first plastic-free, emissions-free curry subscription service. I helped them launch in November 2018 and now they’re on a path of expansion and scaling, I continue to support them with copy, creative direction, design and development.

I’d been recommended to them as a copywriter who could create a distinct tone of voice. They needed a style to match their very astute design and imagery thoughts.

I created their TOV and also directed several creative and technical projects for them, including their branding, website build, subscription management programme and social ads. I contracted designers and developers into my team as needed and helped DabbaDrop grow from 0 to thousands of customers in the last 2 and a half years.

Now they are undergoing constant further expansion (from Hackney into South London and beyond) and diversifying their product offering, which I’ve helped support by supplying copy, creative direction, design and logistical thinking too.

I’ve enjoyed a great creative partnership with trailblazing founders Anshu and Renee. I’m proud of the work we’ve done together and chuffed to support such an ecologically positive endeavour.

Virgin Media retail: lead copywriter (2009-10)

Straight after I tackled my first copy assignment for Virgin Media retail, their marketing director asked me to be the account's lead writer for the foreseeable future.

The work came thick and fast; Virgin Media was my agency BD Network's biggest and quickest-moving account. I loved the brand's cheeky tone of voice, so I found the words flowed easily and I had a lot of fun with it.

I wrote and oversaw copy for everything in print, from Point-of-Sale material like window displays, posters, brochures, A-frames and floor vinyls, to CRM material like the monthly Virgin Media TV listings guide and various DM pieces. We looked after digital copy too. 

Within a few months at London agency BD Network I was given the responsibility of overseeing and signing off copy on all the creative for our roster of clients including Nintendo, Coca-Cola brands, Lurpak and the Molson Coors group of alcohol brands including Carling, Grolsch and Coors Light.

Integrated campaign

Deezer wanted a standout 360 campaign that would establish them in the UK as the challenger brand to Spotify. At the time Deezer was unknown, so our brief was to get young Channel 4 and 5 primetime audiences to remember the name Deezer and its association with music.

The result was arguably one of the most irritating TV ads of the year. However, it did the job. Deezer is now on the music streaming map and our campaign increased registrations to the service by over 300%, creating a new wave of TVC communication. 

Digital / social media / content / merchandising / print / OOH

I was hired to create content and copy for digital and print to tell the world about an exciting theatre project; a magical, raw and immersive storytelling experience, transporting five of Philip Pullman’s Grimm Tales from page to stage.

This is one of the jobs where I remembered why I just love to write. Inspired by the production, I created its tone of voice to be a modern take on each of the Grimm Tales being told. I sauced it up, chucking anachronistic cultural references and colloquialisms into the witch's bubbling cauldron. I wrote tweets from the Big, Bad Wolf, brought the essence of the show to life on the tote bag, and paid tribute to these excellent stories in the programme notes.

Grimm Tales’ theatreland debut was met with raving reviews from leading publications, a PR reach of 48 million OTS and over 7,000 tickets sold. We did two runs of the show, the second in Autumn 2014 with a new set of tales and a new cast, this time at the OXO Tower on London’s Southbank.  

Client: Hardys
Agency: CSM
England cricket sponsorship campaign – Summer 2018
Campaign concept + line
Channel 5 TV idents
On-premise promotions at Lords, Headingley, etc.
On and off-trade

I was brought on board this project with the agency only having a couple of days to come up with a deck, an overarching campaign concept and several execution ideas for the client.

Everyman wine brand Hardys has sponsored England Cricket for several years and wanted a fresh outlook strategically and conceptually. As a team we found a creative route to connect with families and older consumers by giving a lighthearted look at the quirks of cricket and British families.

I quickly grasped the brief and created a campaign line that everyone (agency and client-side) loved straight away.

’The Rules According To Hardys’ provided a much bigger idea than either party had been expecting and I added extra ideas as to how the campaign could be expanded upon. Then I got to work writing scripts and ideas for the summer’s Channel 5 ident executions, plus in situ creative for UK cricket grounds.

The result is a £1m creative campaign being run during the Summer 2018 cricket season across TV, print and the on and off-trade.

Super-fast turnaround and super-fun job. 

In 2022 as part of the psLondon creative team, I helped evolve Solent University’s new, refined brand positioning, proposition, identity and tone of voice, writing key messaging, website copy and content for social.

Extensive audience research with students and alumni informed the work – helping uncover why students studied there, what makes them distinctive and allowing us to refresh the brand to represent those values.

This led the team to create the strapline ‘Make Waves’ and visual identity to reflect both Solent’s location in Southampton and the students’ grit, determination and drive, and their desires to exceed society’s expectations.

Challenges Abroad is a student travel company that offers way more opportunity, adventure and life experience for young people in the UK and Australia than merely a fun-filled gap year.

The Challenges Abroad team hired me in 2022 and again in 2023 to write their brand narrative, tone of voice guidelines and website copy, aligned with their new visual identity and mission to create the next generation of Global Citizens.

Client: O2
Agency: pd3
Role: Senior Creative
Services: Social Media, Digital, Content Production, Media & Artist Partnerships.
Year: 2012 – 2013

As lead agency for O2’s sponsorship of The O2 arena, we wanted to optimise the brand’s sponsorship by seeking to engage fans once they’ve attended shows at The O2.

We devised a digital and social strategy so O2 could continue engaging fans by establishing an online community. This involved launching The O2’s social platforms, creating content, managing an online community and establishing artist partnerships.  

We negotiated exclusive artist backstage interviews, fan-generated content and social media competitions. We utilised O2’s media network to get our content further promoted on relevant media channels and through a partnership with Google.

Within 6 months, the campaign achieved over 4 million views on The O2’s YouTube Channel and we had created 20 exclusive content videos with fans and artists. The campaign ensured that O2 maximised its engagement with fans before, during and after shows at The O2. It also helped establish O2 as the number 1 music brand in the UK.

Results:
Launched The O2’s YouTube, Google+ and Instagram channels

Achieved 4 million views and 2k subscribers to The O2 YouTube channel in 6 months

Created 20 exclusive artist content videos and 5 fan-generated pieces of content

Achieved 200k new Facebook followers

Achieved 100k Google+ followers

Achieved 3k Instagram followers

Executed the first Google+hangout with Ne-Yo and 10 fans

Secured over 15 artist partnerships and exclusive access for fans

Integrated: digital & social copy / experiential / installation ideas / OOH
We were briefed by Intel to drive awareness of its new Ultrabook among the UK's young creatives.

So we created a nationwide DJ contest – a search for the nation’s best aspiring DJs – and used Ultrabook to ‘power up’ many stages of the search, eg. a decibel-o-meter at the regional heats to measure crowd reactions and pick the finalists.

For the London final we commissioned a groundbreaking audio-visual installation courtesy of one dot zero, powered by Intel, which stole the show. 

Client: O2
Role: Senior Creative at pd3 agency

At pd3, a creative agency in London, I produced creative and copy for many accounts, including our largest client account – telecom brand O2’s multimillion dollar music sponsorship of the world’s largest entertainment venue – The O2.

We strategically led and executed integrated marketing campaigns that engaged fans and amplified their live music experience, repositioning O2’s sponsorship activation of The O2.

We leveraged access to shows’ fans through experiential activations, artist partnerships and social platforms. We created truly unforgettable brand experiences and video content, cementing O2 as the number 1 music brand in the UK.

Video content was a key factor in continuing fan engagement post-show and we created 15+ exclusive videos including backstage artist interviews and fan-generated content. We also launched The O2’s YouTube Channel, Google+ and Instagram pages and devised their social strategy and community management.

We achieved over 4 million views in six months on the YouTube Channel. My team established media partnerships with Bauer Media, Google and MTV to amplify platforms’ visibility.

To enhance O2’s connection with music and artists themselves – we approached artists and labels to establish partnerships. This enabled us to create unforgettable experiences for fans at the artists’ shows at The O2. This led to fantastic competitions, meet & greets, exclusive video content, Google hangouts and giveaways, to the delight of fans of The O2.

Services: Integrated Marketing (inc. Social Media, Digital, Experiential), Content Production, Media & Artist Partnerships.

Year: 2012 – 2013

Client: International Quarter London
Agency: Between Us
Copy for promotional materials

IQL are a property developer who are creating London’s new home for progressive businesses at the centre of Europe’s largest urban development in Stratford, East London.

I was briefed to help out in creating a set of visual tools for IQL to help creatively communicate their values and thinking behind each building in their fleet and to promote Stratford as the new European cultural/business destination.

My part of the project was to communicate the human values the buildings are inspired by (flexibility, purpose, connected). I created a character and narrative for each of the 3 buildings' concepts showing how each character exists in the space, plus responses from the architects regarding the foundational human values. 

Client: Feel Good Leadership
Digital Marketing Strategy & Creative

Again I was recommended to Feel Good Leadership through a previous client. FGL is an executive coaching company with a mission to bring humanity back into business and has a number of European corporate clients in the healthcare sector.

I was initially tasked by this client to write a simple flyer for their High Achieving Women's Academy. The founder of this fast-emerging company felt I immediately grasped what her brand is all about and approached me to first write more copy then take strategic and creative control of her comms plan for the next year. I look forward to this business partnership and what lies ahead for this very special client.

Founder Hugo Cooke approached me in the early stages of creating the Tokoney Fine Art Shipping brand.

I did some brand strategy and copywriting work around his proposition of sustainable fine art and collectibles shipping which he found useful:

"Jo's 'BIG BRANDS for small businesses' package helped turn my vision into a real brand that now brings me confidence going out to market. What I most enjoyed was how Jo took my original ideas and probed with different angles for our brand identity. Thanks for all your work, Jo, and I thoroughly recommend anyone else to work with Uprising People."

Hugo Cooke, Founder, Tokoney

Digital & social marketing / retail / experiential
Victorinox is a global luxury Swiss brand, famous for making the original Swiss Army Knife, with a strong international following of loyal fans and a luxury product range extending to kitchen knives, Swiss watches, apparel, luggage and fragrances. 

During my 5 years as lead copywriter of a small creative agency team on this account, our remit was to help increase brand relevance and communicate Victorinox's core values to the UK audience. We looked after social media strategy and content idea generation, creating some well-liked and shared films, how-to guides and campaigns. 

A Tale of Swiss Inventiveness
The first work example here is a piece of content called A Tale of Swiss Inventiveness. The brief was to showcase the brand's sustainability credentials, and we weaved in the story of the company with sweet star turns from actual employees – with a nod to the production design aesthetic of Wes Anderson.

Victorinox x Rob Ryan
The below examples are from our global interactive online and in-store campaign for Victorinox with renowned British artist, Rob Ryan. The partnership was to promote Victorinox Tomo – the brand’s first ever reinterpretation of its classic Swiss Army Knife.

The Victorinox Tomo, (the Japanese term for friend or companion), strikes a balance between Japanese design and Swiss precision – skilfully brought to life by Tokyo design house, Abitax.

With Rob Ryan we launched the ‘Modern Art Cutting’ campaign – a take on ‘Kirigami’, the ancient and intricate Japanese art of paper cutting. We commissioned Rob to create a unique modern art cutting for Victorinox Tomo, to form the main creative assets for the campaign. His piece of work features a ‘tree of life’ depicting how the Swiss army knife is shared and passed down from generation to generation, always ready and waiting in your pocket to help. The backdrop of the piece draws on the beauty of Swiss forests, inspired by Ryan’s trip to Ibach, Switzerland.

My colleagues at pd3 designed the window display and visual merchandising for key stores in the UK, US and Europe, as well as creating the global Victorinox Tomo website, featuring three downloadable modern art cutting stencils created by Rob Ryan, an interview with him in his studio about his work, and three modern art cutting master class videos, all exclusive to Victorinox. The campaign also included a media partnership with Creative Review, and an in-store launch event on the 13th October.

To engage creative audiences across the UK, Europe and US through social media, we created the #alphabunting generator. This was a unique paper cut artwork generator, which turned tweets and facebook messages into individual artworks using a bespoke alphabet, also created by Rob Ryan. You could tweet at #alphabunting to have your tweet automatically turned into a modern art cutting that was tweeted back to you from Victorinox Tomo. You could also have a go on the ‘create your own’ page of the website.

By partnering with Rob Ryan we introduced the Victorinox Tomo to a global creative audience that maybe wouldn’t have been exposed to the brand before. The buy-in to the campaign from multiple territories was testament to the beautiful assets that Rob worked with us to create.  

The Makers series - Kyle Bean
For The Makers series for Victorinox, we featured fashion designers, artists and architects. We commissioned Kyle to create a Swiss landscape-inspired diorama, hold a workshop at the Victorinox London flagship store, and create a paper cut download for budding paper artists to have a go themselves.

Client: Alchemists Designs
Another new client for UprisingPeople.com!
Social media management

We’re very excited to have Alchemists Designs on our client roster. This ethical fashion company started in Goa, India with a simple mission to make and wear affordable and colourful shirts they would wear themselves. This personal project evolved into an apparel company for socially and eco-conscious party-people who want to stand out, day or night. Their new store in the fashionable Dalt Villa of Ibiza, Spain just launched and they are now ready to sell online.

These social entrepreneurs employ a team of Nepalese tailors to cut and sew the colourful shirts, dresses, kimonos and hats. A portion of all profits go into the Alchemists Designs fund for their children’s education.

The Alchemists have asked UP to start their online growth by building their social media following. Watch this space for the results!

Client: manacola
Branding, brand positioning and key messaging
website design
creative campaigns
digital marketing strategy
social media management

We kicked off the collaborative process with tech startup manacola’s founders in 2018 to help them get their new brand to market. An ongoing project, our team is bringing this exciting AI-driven project management product to the globally distributed software development organisations whose day-to-day operations are just about to get a whole lot more agile.

Marci Melzer is a Florida-based Speech-Language Pathologist who helps late-talking children start using language naturally.

These kids typically have a diagnosis of Autism Spectrum Disorder (ASD), Apraxia or Global Developmental Delay, but through Marci’s Waves of Communication programme, she’s got ALL of them starting to use words and phrases functionally – and therefore stop frustration behaviour because they can now express their needs and wants.

Marci is growing her business and her previous attempt at Facebook ads had ‘tanked’, so she asked Uprising People to step in and help.

She needed us to write her some Facebook ads that could speak to the worries and desires of affected parents.

We got to work to spread the word about this new alternative, which is not only more successful and easier than conventional speech therapy, but more affordable because it’s accessible online.

We helped Marci reframe her life’s work, recognising that she’s in fact leading a ‘Global Movement’ for late-talking children and their parents – and creating more of an editorial, emotive tone for her ads – providing proof of the incredible success of her programme along the way.

Waves of Communication is now hitting all KPIs for Facebook ad success and bringing in a steady stream of committed parents and kids from all over the world who will benefit from her program.

We couldn’t be prouder – this is the kind of work we built Uprising People for.

I was approached by Radhika and Thiru of The Biryani Centre in 2021 to help them launch their brand with some proper thinking behind their brand positioning and design.

Their home delivery service had been very popular with local families during the pandemic and demand was growing.

I produced a branding design, strategy and messaging package for them, including a new logo and key messaging that embodied all the fun Tamil Nadu vibes and ‘cooking that feels like home’ that their fans were loving. They continue to grow, keeping time-poor families in West London fed and happy.

Client: Amazon Web Services
Virtual Agency: The Hoxby Collective
Several social media campaigns: concepts and copy
Platforms: Facebook, LinkedIn, Twitter, Quora, Stackoverflow

For this succession of AWS social media campaigns I have created post concepts and written the copy for several social networking platforms. 

With a small 3-person team, all international remote workers at the virtual agency The Hoxby Collective, I've created organic and paid posts that attract two distinct types of audiences: developers and director-level business people to AWS' programme of webinars on subjects such as Artificial Intelligence, Deep Learning and the Internet of Things. 

Client: Rexona/Sure deodorants
Agency: CSM
Global brand positioning document
I wrote copy for this project – an aid to help marketing teams around the world understand what a 'Rexona Moment' is and how to bring it to life in their territory.  

Another new client for Uprising People.

UP has been tasked with bringing Hero to the corporate market in 2018. Hero is a corporate change management system with a unique point of difference.

Watch this space to see how we do it…