A clear and distinct voice for world-class brands

I’m an award-winning global copywriter with a passion for giving purpose-driven entrepreneurs and creators a bigger voice.

I’ve enjoyed 20+ years of ad agency experience working with global brands on campaigns from ideation to production across tech, media, entertainment, FMCG, lifestyle and luxury.

Since 2001 I've been recognised for compelling brand storytelling born out of a continued focus on cultural trends, data-driven customer insights, and good ol’-fashioned empathy.

I’ve had repeated success in creating and stewarding brand tone of voice across multichannel projects and campaigns for brands such as Clearpay, Live Nation, Resident Advisor, Twitter, O2, Hyperscience, and Virgin Media.

I’ve successfully inspired teams of creatives, writers, designers and developers to create brand properties and campaigns that start conversations – even shape culture – and meet or exceed business goals.

I have worked directly with B2C and B2B businesses and ad agencies as a freelance copywriter, content creator, or creative lead.

I have a proven track record in researching, writing and designing:

• Brand positioning & strategy (Brand & TOV guidelines, offer & acquisitions strategy, key messaging)

• Website copy, design & build (Wordpress, Webflow)

• Social media content & engagement (LinkedIn, Twitter, Instagram, infographics)

• TVC / VOD scripts, storyboards and treatments

• Long-form content (blog posts, brochures, white papers, reports)

• Key design assets, visual identity

• Brand activations and experiential

As creative director of ‘Uprising People’ I supported entrepreneurs who want to change the world for the better. Between 2016 and 2023 I pulled together virtual teams of trusted creatives, designers and producers to deliver what my clients needed in terms of content, branding, design, video, website builds & social media management.

I am still proud to have supported ambitious entrepreneurs and small businesses to profit while serving people and planet. 

Long story short

Born in the UK. First big obsession: L.A. Olympics 1984. Yorkshire teenage angst. Drums. Acid house. Music degree. Metalheadz. Ad agency life. Gigging. London Fields. Shan. Meditation. Plant medicine. Motherhood. Life made sense.