Brand positioning for growth-stage SaaS

I've spent 23 years helping brands find their voice - from challenger FinTechs to global tech platforms, translating complex products into positioning that cuts through.

What I've learned: the difference between companies that break out and those that blend in usually isn't the product. It's clarity - knowing exactly who you're for, how you're different, and why you win.

I now work with growth-stage SaaS companies ($1-10M ARR) who've built something that works but struggle to articulate why they win. Through The Positioning Sprint - a 4-6 week intensive - I deliver the strategic foundation that makes marketing convert and sales conversations close.

Selected work includes:

→ Hyperscience - B2B positioning + GTM strategy

→ Resident Advisor - B2B positioning for RA Tickets

→ Afterpay - positioning + GTM strategy for UK launch

→ Virtu Projects - positioning + GTM strategy

→ Tokoney fine art logistics - positioning + GTM strategy

→ Twitter - Campaign Gold winner for 'See What's Happening'

→ Deezer - 300% subscription increase vs Spotify