Performance copywriter for world-class brands

I’ve written campaigns for some of the world’s biggest brands – from Google, Meta, and Revolut to BoConcept and Victorinox – translating complex ideas into language that connects and converts.

But when I lost a six-figure copywriting contract to ChatGPT in 2023, I realised the next era of creativity had already begun. So instead of resisting it, I decided to master it.

Since then, I’ve been deep in the AI trenches – learning automation, prompt-engineering, GoHighLevel, and Instantly – and building Appointify AI, my own appointment-generation system for service businesses. I’m now combining the creative discipline I learned in global agencies with the efficiency and precision of AI.

I’m hungry to work with teams who think the same way: fast, curious, data-driven, and allergic to fluff.

What I bring

• 20 years of experience crafting high-performing campaigns for tech, luxury, and lifestyle brands

• A track record of scaling creative systems and tone-of-voice frameworks across global markets

• A genuine obsession with the intersection of storytelling, performance data, and automation

• The ability to make complex systems feel human – and ideas measurable

Long story short

Born in Yorkshire. Raised on music, culture, and curiosity. Built a global creative career in London agencies.

Now based between Leeds, Hackney, and Ibiza – helping brands and founders use AI not to replace creativity, but to scale it.