Hired by Stink Studios to lead the creative team behind a high-volume digital content rollout for Revolut. The challenge: move beyond the “travel money” perception and showcase 40+ other product benefits through fast, scroll-stopping creative.
I developed the overarching creative concepts, collaborated directly with Revolut’s marketing team, and guided a team of motion designers to deliver thousands of video and static assets in 11 languages — each built for clarity, consistency, and conversion.
A massive, energising project that blended brand storytelling with data-driven design — and proved how creative systems can scale globally without losing soul.
Peloton — “Skeptics Turned Believers” Campaign
Agency: Stink Studios London × Peloton NYC
Peloton wanted to convert skeptics into advocates — and fast. Working with the NYC brand team, I helped create a print and outdoor campaign celebrating real members who’d gone from doubters to die-hard fans.
Each ad contrasted short, dismissive preconceptions — “overpriced coat rack,” “cult of elitist exercise fanatics” — with the same users’ later, breathless testimonials once they’d joined the Peloton community. The humour in that transformation became the creative heartbeat of the campaign.
Executed across Times Square, the World Trade Center, and major US newspapers including The New York Times and The Washington Post, the campaign captured Peloton’s energy and authenticity — turning skepticism itself into social proof.
Google — “Deep City” Interactive Installation
Agency: HUSH, New York
I wrote the copy for Deep City, an immersive installation at Google’s NYC headquarters that translates human data into personalised, sensory storytelling.
Designed by HUSH as an executive-level experience, the installation demonstrates how Google’s technology transforms gesture, movement, and voice into information that feels intuitive and human.
The three-part journey — The Passage, The City Cave, and The Skywalk — captures each guest’s interactions and transforms them into a living, visual record of their data story. A poetic, high-tech expression of what it means to move through a connected world.
Ocado — Internal Brand Story Films
Agency: Stink Studios | Client: Ocado
Hired by Stink Studios to write copy and create hundreds of individual scenes for a series of three internal brand films used by Ocado to communicate key company stories to shareholders and staff.
The films covered:
1️⃣ Ocado’s origin story — from “three men and a van” to world-leading tech innovator.
2️⃣ The Ocado proposition — what makes their model different.
3️⃣ How Ocado works — a behind-the-scenes look at logistics, innovation, and scale.
Each video combined full-colour product imagery with hand-animated black-and-white illustrations, aligning with Ocado’s brand aesthetic to tell complex stories in a playful, visual way.
A joyful, high-energy project that turned brand strategy into storytelling worth watching.
O2 — “Beyond the Arena” Digital & Social Campaign
Client: O2 | Agency: pd3 | Role: Senior Creative
Services: Social Media, Digital Strategy, Content Production, Artist Partnerships
As lead agency for O2’s sponsorship of The O2 Arena, our goal was to extend the brand experience beyond the live show — engaging fans before, during, and after their visit.
I helped develop and execute a digital and social strategy that transformed The O2’s online presence into a living fan community. We launched The O2’s YouTube, Google+ and Instagram channels, produced exclusive artist and fan-generated content, and brokered partnerships with major artists to give fans behind-the-scenes access.
Highlights included the first-ever Google+ Hangout with Ne-Yo and 10 fans, plus a steady stream of backstage interviews and social competitions that kept momentum alive long after each concert.
Results (first 6 months):
4M+ YouTube views and 2K subscribers
200K new Facebook followers
100K Google+ followers
3K new Instagram followers
20 exclusive artist videos + 5 fan-generated pieces
15+ artist partnerships secured
The campaign cemented O2 as the UK’s number one music brand, setting a new benchmark for digital fan engagement in live entertainment.
Twitter — “What’s Happening?” Campaign
Agency: Stink Studios
Awards: Campaign CreativeTech Gold
As a senior freelance copywriter at Stink Studios, I helped shape Twitter’s first major brand campaign for the UK — a bold celebration of the platform’s cultural pulse. Targeting 18–25s, we turned trending moments into witty, reactive one-liners that ran across YouTube, Spotify, rail stations, universities, and London Underground sites.
The concept played on Twitter’s unique cultural duality – pitching real-time stories against each other to show the scale of conversation. “Brexit vs. Zayn’s green hair – which wins Twitter today?”
It was a fast-moving, high-volume creative sprint: daily headlines, emojis, and micro-moments, all optimised for digital placements. A project that defined my love of cultural storytelling – and taught me how to blend speed, wit, and strategy at scale.
Virgin Media — Retail & CRM Campaigns
Client: Virgin Media | Agency: BD Network | Role: Lead Copywriter (2009–2010)
After my first assignment for Virgin Media Retail, the marketing director asked me to take on the account as lead copywriter — and the work came fast. As BD Network’s biggest and most fast-paced account, it was the perfect environment to master high-volume, high-energy brand writing.
I wrote and oversaw copy across print, POS, CRM, and digital, including window displays, posters, brochures, in-store collateral, and the monthly Virgin Media TV listings guide. I loved the brand’s irreverent, playful tone of voice, and channelled that personality into every execution.
Within months, I was also trusted to oversee and sign off copy across BD Network’s wider client roster — including Nintendo, Coca-Cola, Lurpak, and Molson Coors brands (Carling, Grolsch, Coors Light).
A formative, high-energy role that shaped my ability to think fast, write sharp, and manage complex brand ecosystems.
