AI and the world’s biggest tech players

My background with some of the world’s biggest tech brands – Google, Meta, Twitter, Adobe, and AWS – has been the perfect training ground for this new era of AI. I’ve spent years turning complex technology into clear, compelling stories that reach millions, and that experience now fuels my work with the next generation of innovators.

I see today’s AI platforms as the next wave of global digital players. Bold, fast-moving, and reshaping how businesses grow. My role is to help them communicate with the same clarity, confidence, and creative precision as the giants that came before them.

Luxury & lifestyle

At BoConcept from 2023–2025, I’ve helped shape the global voice of a modern luxury brand, crafting storytelling that connects design with emotion. From long-form campaign narratives to video scripts and paid-media copy, my work focuses on making luxury feel human and relatable.

Collaborating with international talent such as Helena Christensen and Marc Cucurella, I’ve written scripts and content that celebrate craftsmanship, creativity, and the beauty of everyday living. I’ve also brought that same attention to detail to brands like Victorinox, where timeless design and authenticity drive the story.

Financial services

One of my first jobs as a junior creative was producing printed marketing collateral for HSBC, including copywriting and quality control for flyers, posters and brochures. Over the years I’ve written stuff for Barclays Black Card magazine/website and email CRM, a LOT of digital and printed stuff for NatWest and NatWest Black. More recently I led the Stink Studios creative team on a large performance marketing campaign for Revolut, creating thousands of motion-designed online videos for worldwide release.

Music & entertainment

Another big part of my background is in producing brand messaging and content ideas for some of the most renowned music & entertainment brands.

People & planet-positive businesses

From 2017–2021 I created a mini agency to help people and planet-positive businesses master their marketing so more people can choose optimistically and responsibly. One highlight was helping Dabbadrop, the now ubiquitous London takeaway brand, launch in East London by building their branding, website and copywriting.

Alcohol
on and off-trade

I spent a couple of years in London working on sales promotion campaigns for many alcohol brands, both on and off-trade. This promotional work included on-pack campaigns that expanded out into digital marketing, social media campaigns, point of sale material and promotional and competition packs for retailers and bartenders.

FMCG

I've got extensive experience of creating sales promotion material for the following brands, including on-pack promotions, POS material for stores and their customers.

Recruitment

I’ve written full website copy and print brochure material for a couple of hard-working recruitment agencies – EISG, a sports recruitment agency in Portsmouth helping the UK’s top Premiership clubs and leading sports organisations attract the best talent, and Fruition IT, a Leeds-based tech recruitment agency helping businesses across Europe get the full-stack developers and managers they need.

Over 20 years I’ve worked in many other sectors:
Retail: fashion, homewares
Automotive
Telecoms
Healthcare & wellness
Tourism & hospitality
Sports: Football Clubs and sports sponsorship
Coaching and consulting

Please ask for more detail…