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jo ring | brand content

CONTENT | COPY | CREATIVE

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People & planet-positive businesses

For the last 5 years I’ve been helping people and planet-positive businesses master their marketing so more people can choose optimistically and responsibly. The social and eco-friendly businesses I’ve already helped launch and expand range from a plastic-free vegan takeaway delivery company to sustainable white-glove shipping, from socially responsible apparel for party people, to a carbon labelling initiative for food products. My client list is now full of entrepreneurs around the world that inspire me every day and give me tremendous hope for the future.

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The world’s big digital players

I see my background in world-class advertising as my training ground for what I do now for people and planet-positive businesses. I've been lucky enough to create digital marketing campaigns for some of the world's biggest brands, some of which happen to be tech platforms. In this space I’m valued because I have a knack for fashioning even the most technically complex information into words even your mum understands.

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Music & entertainment

Another big part of my background is in producing brand messaging and content ideas for some of the most renowned music & entertainment brands.

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Financial services

One of my first jobs as a junior creative was producing printed marketing collateral for HSBC, including copywriting and quality control for flyers, posters and brochures. Over the years I’ve written stuff for Barclays Black Card magazine/website and email CRM, a LOT of digital and printed stuff for NatWest and NatWest Black. More recently I led the Stink Studios creative team on a large performance marketing campaign for Revolut, creating thousands of motion-designed online videos for worldwide release.

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Alcohol
on and off-trade

I spent a couple of years in London working on sales promotion campaigns for many alcohol brands, both on and off-trade. This promotional work included on-pack campaigns that expanded out into digital marketing, social media campaigns, point of sale material and promotional and competition packs for retailers and bartenders.

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FMCG

I've got extensive experience of creating sales promotion material for the following brands, including on-pack promotions, POS material for stores and their customers.

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Recruitment

I’ve written full website copy and print brochure material for a couple of hard-working recruitment agencies – EISG, a sports recruitment agency in Portsmouth helping the UK’s top Premiership clubs and leading sports organisations attract the best talent, and Fruition IT, a Leeds-based tech recruitment agency helping businesses across Europe get the full-stack developers and managers they need.

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Over 20 years I’ve worked in many other sectors:
Retail: fashion, homewares
Automotive
Telecoms
Healthcare & wellness
Tourism & hospitality
Sports: Football Clubs and sports sponsorship
Coaching and consulting

Please ask for more detail…

 

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