AWS

Amazon Web Services — Global Social Campaigns

Client: Amazon Web Services (AWS) | Agency: The Hoxby Collective

As part of a small international team at The Hoxby Collective, I created concepts and copy for multiple AWS social media campaigns across LinkedIn, Facebook, Twitter, Quora, and Stack Overflow.

Working within AWS brand guidelines, we developed organic and paid posts designed to engage two distinct audiences — developers and director-level business leaders — and drive attendance to AWS’s ongoing programme of webinars covering Artificial Intelligence, Deep Learning, and the Internet of Things.

These campaigns balanced technical credibility with clarity and tone, helping AWS communicate complex innovation to diverse global audiences.