BoConcept

I am currently Global Lead Copywriter at BoConcept, a luxury Danish interiors brand that is known for its superior craftsmanship, and modern, minimalist design signature.

Creating marketing and content to support 300 stores in 70 countries, we are a small marketing team that works remotely across Denmark and the UK.

Currently we work with supermodel Helena Christensen, who is our Global Artistic Director, and influencers around the globe, including Chelsea footballer Marc Cucurella and his wife Claudia, who gave us a grand tour of their London home this year to help us create our best-performing Instagram reel for 2025 so far, with 75k+ views and 1,267 interactions including 154 saves.

I oversee copywriting across our global output, managing a small team of copywriters, updating our tone of voice guidelines and writing copy myself across scriptwriting for TVC and social content, including organic and paid, newsletters, in-store printed and video comms, and out of home, such as billboards – from NYC to Venezuela to Auckland.