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jo ring | brand content

CONTENT | COPY | CREATIVE

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DabbaDrop

Branding
Copy
Website build
Email marketing
Social campaigns


Uprising People’s first small business client, DabbaDrop.co.uk is London’s first plastic-free, emissions-free curry subscription service. I helped them launch in November 2018 and now they’re on a path of expansion and scaling, I continue to support them with copy, creative direction, design and development.

I’d been recommended to them as a copywriter who could create a distinct tone of voice. They needed a style to match their very astute design and imagery thoughts.

I created their TOV and also directed several creative and technical projects for them, including their branding, website build, subscription management programme and social ads. I contracted designers and developers into my team as needed and helped DabbaDrop grow from 0 to thousands of customers in the last 2 and a half years.

Now they are undergoing constant further expansion (from Hackney into South London and beyond) and diversifying their product offering, which I’ve helped support by supplying copy, creative direction, design and logistical thinking too.

I’ve enjoyed a great creative partnership with trailblazing founders Anshu and Renee. I’m proud of the work we’ve done together and chuffed to support such an ecologically positive endeavour.

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