Dance ebikes

Dance — Website Copy & Brand Voice

Agency: Stink Studios | Client: Dance (Berlin)

Freelancing with the Stink Studios creative team in 2022, I helped craft the website copy for Dance, a Berlin-based e-bike and e-moped subscription startup on a mission to make European cities cleaner and more connected.

Targeting a young, urban audience, the brief was to balance sustainability with style — writing copy that feels fresh, direct, and full of motion. The result: a fun, punchy digital voice that mirrors the brand’s energy and helps turn curiosity into sign-ups.