Deezer

Challenger brand launch against Spotify

Agency: pd3

The brief
Establish Deezer as the UK's challenger to Spotify when the brand was virtually unknown.

The approach
A 360° integrated campaign targeting young primetime audiences on the UK’s Channel 4 and Channel 5, built around a deliberately catchy TV spot designed to make the name impossible to forget.

The outcome
Registrations up 300%. Deezer firmly placed on the UK music-streaming map.