Deezer

Deezer — Challenger Brand Launch Campaign

Client: Deezer | Agency: pd3

Brief: Establish Deezer as the UK’s challenger to Spotify and make the name impossible to forget.

At the time, Deezer was virtually unknown — so we went bold. Our 360° integrated campaign targeted young primetime audiences on Channel 4 and Channel 5, with a deliberately catchy, slightly annoying TV spot that got everyone talking.

The result? Registrations up 300%, and Deezer firmly placed on the UK music-streaming map. Sometimes, being the most irritating ad of the year is exactly what success sounds like.