CONTENT | COPY | CREATIVE
Grimm Tales — Theatre Launch Campaign
Client: Grimm Tales | Services: Digital · Social Media · Content · Merchandising · Print · OOH
I was hired to craft the content and copy for the launch of Grimm Tales — a bold, immersive theatre adaptation bringing five of Philip Pullman’s Grimm stories from page to stage.
Drawing inspiration from the show’s raw, magical energy, I created a distinctive tone of voice — a modern, mischievous retelling that mixed classic fairy-tale language with sharp, contemporary humour. Tweets came from the Big Bad Wolf, tote bags carried punchy one-liners, and programme notes dripped with charm and irreverence.
The result: Grimm Tales’ theatreland debut received rave reviews, a PR reach of 48 million OTS, and over 7,000 tickets sold. Following its success, a second run launched at the OXO Tower on London’s South Bank with a new cast and stories.
A joyful, creatively indulgent project that reminded me exactly why I love to write.