Hardys

Client: Hardys
Agency: CSM
England cricket sponsorship campaign – Summer 2018
Campaign concept + line
Channel 5 TV idents
On-premise promotions at Lords, Headingley, etc.
On and off-trade

I was brought on board this project with the agency only having a couple of days to come up with a deck, an overarching campaign concept and several execution ideas for the client.

Everyman wine brand Hardys has sponsored England Cricket for several years and wanted a fresh outlook strategically and conceptually. As a team we found a creative route to connect with families and older consumers by giving a lighthearted look at the quirks of cricket and British families.

I quickly grasped the brief and created a campaign line that everyone (agency and client-side) loved straight away.

’The Rules According To Hardys’ provided a much bigger idea than either party had been expecting and I added extra ideas as to how the campaign could be expanded upon. Then I got to work writing scripts and ideas for the summer’s Channel 5 ident executions, plus in situ creative for UK cricket grounds.

The result is a £1m creative campaign being run during the Summer 2018 cricket season across TV, print and the on and off-trade.

Super-fast turnaround and super-fun job.