CONTENT | COPY | CREATIVE
Hyperscience is a fast-growing AI-led automation company with a distinct value proposition and ambitious plans. In 2022, as part of the Stink Studios strategy and creative team, we developed a new brand narrative and visual identity more aligned to its growth stage.
Early on, we realised that Hyperscience’s human-centred approach to automation sets it apart in the market. In order to differentiate them from off-the-shelf competitors, our new positioning celebrates the business and societal impact of Human-in-the-Loop automated processing.
Working with Stink’s Head of Strategy I helped create the new brand positioning and created a bold new tone of voice and key messaging that reflected the brand’s value proposition. I also worked with the lead designer to help create a new, instantly recognisable visual identity, incorporating a flexible visual system.
I’ve since worked directly with Hyperscience to create new content and copy.