Intel

Intel — “Powered Up” DJ Search Campaign

Client: Intel | Agency: pd3

Briefed to raise awareness of the new Intel Ultrabook among the UK’s young creative audience, we turned product performance into a live cultural moment.

We created a nationwide DJ competition to find Britain’s best emerging talent — with Intel technology literally powering every stage of the journey. Regional heats featured a custom decibel-o-meter that measured crowd reactions in real time to choose the finalists.

For the London finale, we collaborated with onedotzero to produce a groundbreaking audio-visual installation, powered by Intel, that fused music, motion, and light — and stole the show.

An energetic, tech-meets-culture campaign that proved performance can be experienced, not just advertised.