The O2

Client: O2
Role: Senior Creative at pd3 agency

At pd3, a creative agency in London, I produced creative and copy for many accounts, including our largest client account – telecom brand O2’s multimillion dollar music sponsorship of the world’s largest entertainment venue – The O2.

We strategically led and executed integrated marketing campaigns that engaged fans and amplified their live music experience, repositioning O2’s sponsorship activation of The O2.

We leveraged access to shows’ fans through experiential activations, artist partnerships and social platforms. We created truly unforgettable brand experiences and video content, cementing O2 as the number 1 music brand in the UK.

Video content was a key factor in continuing fan engagement post-show and we created 15+ exclusive videos including backstage artist interviews and fan-generated content. We also launched The O2’s YouTube Channel, Google+ and Instagram pages and devised their social strategy and community management.

We achieved over 4 million views in six months on the YouTube Channel. My team established media partnerships with Bauer Media, Google and MTV to amplify platforms’ visibility.

To enhance O2’s connection with music and artists themselves – we approached artists and labels to establish partnerships. This enabled us to create unforgettable experiences for fans at the artists’ shows at The O2. This led to fantastic competitions, meet & greets, exclusive video content, Google hangouts and giveaways, to the delight of fans of The O2.

Services: Integrated Marketing (inc. Social Media, Digital, Experiential), Content Production, Media & Artist Partnerships.

Year: 2012 – 2013