Ocado

Ocado — Internal Brand Story Films

Agency: Stink Studios | Client: Ocado

Hired by Stink Studios to write copy and create hundreds of individual scenes for a series of three internal brand films used by Ocado to communicate key company stories to shareholders and staff.

The films covered:

1️⃣ Ocado’s origin story — from “three men and a van” to world-leading tech innovator.

2️⃣ The Ocado proposition — what makes their model different.

3️⃣ How Ocado works — a behind-the-scenes look at logistics, innovation, and scale.

Each video combined full-colour product imagery with hand-animated black-and-white illustrations, aligning with Ocado’s brand aesthetic to tell complex stories in a playful, visual way.

A joyful, high-energy project that turned brand strategy into storytelling worth watching.