Resident Advisor

Client: Resident Advisor
Brand guidelines for RA Tickets in line with new brand positioning
Creation of Tone of voice and a separate TOV guidelines document
Rollout of new brand positioning throughout all fan and promoter materials, including:
Website UX and copy rewrite
Multiple product sheet rewrites
Promoter sales presentation deck

I was recommended to Resident Advisor in 2018 as the key creative to help them put their ticketing arm RA Tickets' new brand positioning into words.

RA is THE leading electronic music platform for reviews and discovering new music and artists. It’s also an independent company that seeks to support the entire electronic music community by putting the spotlight on local scenes and supporting creators, fans and promoters. As an electronic music geek I fangirled throughout the entire project.

I created the tone of voice document on this page, using specific dance music terms like ‘EQ’ and ‘breakdown’ to create the TOV guardrails.

Next up on this page is the RA Tickets digital brochure I wrote.

You can view the site here.