Solent University

In 2022 as part of the psLondon creative team, I helped evolve Solent University’s new, refined brand positioning, proposition, identity and tone of voice, writing key messaging, website copy and content for social.

Extensive audience research with students and alumni informed the work – helping uncover why students studied there, what makes them distinctive and allowing us to refresh the brand to represent those values.

This led the team to create the strapline ‘Make Waves’ and visual identity to reflect both Solent’s location in Southampton and the students’ grit, determination and drive, and their desires to exceed society’s expectations.