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jo ring | brand content

CONTENT | COPY | CREATIVE

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Tate Britain

I helped out with copywriting on the tail end of the production phase of this project for Stink Studios. This campaign helped take Tate Britain’s ‘Life Between Islands’ - an exhibition of British-Caribbean art - outside the gallery walls to attract a diverse new audience.

Stink’s idea was simple: Given London’s rich Caribbean-British heritage, highlight the places and spaces of real importance to Caribbean-British culture all over the city.

Campaign assets included digital, print and OOH.

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