Tokoney

Founder-stage brand strategy for a sustainable fine art shipping startup

I worked with founder Hugo Cooke to develop brand positioning and messaging for Tokoney, a fine art and collectibles shipping service with a sustainability focus - helping translate his vision into a market-ready brand.

"Jo took my original ideas and probed with different angles for our brand identity. What I most enjoyed was how Jo turned my vision into a real brand that now brings me confidence going out to market." — Hugo Cooke, Founder