Twitter

Twitter — “What’s Happening?” Campaign
Agency: Stink Studios
Awards: Campaign CreativeTech Gold

As a senior freelance copywriter at Stink Studios, I helped shape Twitter’s first major brand campaign for the UK — a bold celebration of the platform’s cultural pulse. Targeting 18–25s, we turned trending moments into witty, reactive one-liners that ran across YouTube, Spotify, rail stations, universities, and London Underground sites.

The concept played on Twitter’s unique cultural duality – pitching real-time stories against each other to show the scale of conversation. “Brexit vs. Zayn’s green hair – which wins Twitter today?”

It was a fast-moving, high-volume creative sprint: daily headlines, emojis, and micro-moments, all optimised for digital placements. A project that defined my love of cultural storytelling – and taught me how to blend speed, wit, and strategy at scale.