Up At The O2

Creative concepts / experience design / short films / app copy

I worked on the O2 account at London agency pd3 for five years, during which we helped turn a walkway over The O2 into one of London's star tourist attractions.

Our agency team used an overarching ‘Explorer’ creative concept to tie the 'Up At The O2' experience together, amplify the basic walkway and justify a premium price-point.

We designed 'base camp', came up with the creative for some engagingly fun safety briefing films, created custom suits and the ‘Up At The O2’ smartphone app, which helps thousands of intrepid climbers explore the summit every year.

Hundreds of thousands of people have climbed The O2 since its launch in June 2012 and it’s been rated higher than Buckingham Palace on TripAdvisor.