Virgin Media

Virgin Media — Retail & CRM Campaigns

Client: Virgin Media | Agency: BD Network | Role: Lead Copywriter (2009–2010)

After my first assignment for Virgin Media Retail, the marketing director asked me to take on the account as lead copywriter — and the work came fast. As BD Network’s biggest and most fast-paced account, it was the perfect environment to master high-volume, high-energy brand writing.

I wrote and oversaw copy across print, POS, CRM, and digital, including window displays, posters, brochures, in-store collateral, and the monthly Virgin Media TV listings guide. I loved the brand’s irreverent, playful tone of voice, and channelled that personality into every execution.

Within months, I was also trusted to oversee and sign off copy across BD Network’s wider client roster — including Nintendo, Coca-Cola, Lurpak, and Molson Coors brands (Carling, Grolsch, Coors Light).

A formative, high-energy role that shaped my ability to think fast, write sharp, and manage complex brand ecosystems.