Virtu

Full brand build for a B2B project management consultancy

The challenge
Virtu delivers complex transformation programmes for enterprises including Samsung, NHS, and 20th Century Fox. Founder Simon Gallini - former Head of Consulting at Vodafone Enterprise - needed a brand that matched the calibre of clients he was serving, but traditional agencies were quoting packages that didn't make sense for a specialist consultancy.

The approach
I developed the complete brand from positioning through to visual identity - defining how Virtu communicates its value to enterprise clients who need complex, business-critical projects delivered without risk.

Deliverables
Brand positioning, messaging, and design - the full system.

"I honestly feel that we got more attention and focus from Jo than we would have from a brick and mortar branding company, and the work she did was outstanding." — Simon Gallini, Founder & Delivery Director