Marci Melzer is a Florida-based Speech-Language Pathologist who helps late-talking children start using language naturally.
These kids typically have a diagnosis of Autism Spectrum Disorder (ASD), Apraxia or Global Developmental Delay, but through Marci’s Waves of Communication programme, she’s got ALL of them starting to use words and phrases functionally – and therefore stop frustration behaviour because they can now express their needs and wants.
Marci is growing her business and her previous attempt at Facebook ads had ‘tanked’, so she asked Uprising People to step in and help.
She needed us to write her some Facebook ads that could speak to the worries and desires of affected parents.
We got to work to spread the word about this new alternative, which is not only more successful and easier than conventional speech therapy, but more affordable because it’s accessible online.
We helped Marci reframe her life’s work, recognising that she’s in fact leading a ‘Global Movement’ for late-talking children and their parents – and creating more of an editorial, emotive tone for her ads – providing proof of the incredible success of her programme along the way.
Waves of Communication is now hitting all KPIs for Facebook ad success and bringing in a steady stream of committed parents and kids from all over the world who will benefit from her program.
We couldn’t be prouder – this is the kind of work we built Uprising People for.